About Us

It is rightly said that the start of great things are marked with small consistent steps. This couldn't have been more apt for us when we started off in 1968 as a small operation, in Bhavnagar. Which undertook job work of cutting and polishing for the other diamond merchants. Our founder took the first step. He set up the family's first unit with a couple of single cut machines and a score of people. After a decade of hard work, perseverance and never- ending patience, our parent company Jewel Star finally came up with an office in Mumbai and Surat. The scion & driving force behind the group, laid the foundation of Jewel Star back in 1970, since then, the company has experienced rapid growth. Our initial days began under a shed with 20 men, each of them working tirelessly to make sure that every product that comes out of our brand, is nothing less than notable and recognizable. Today, when we see more than 1000 men working in our factory, it not only gives us immense pride but also makes us believe that this journey should only get better. Now as the young generation to have taken up the operations, also with the growing market of Lab Grown Diamonds, organization is set to excel further and reach newer heights in the New-Age Diamond Industry with the advanced leadership and management skills.

Through its dramatic growth and extraordinary attention to detail, now Pure Lab Diamonds has gradually emerged as one of the leading players in the diamond industry. Over past few years, we have focused on serving our customers with good quality products which has also given us the opportunity to set benchmarks for the industry and ourselves. Fostering long term relationships has been our agenda ever since we have started and we take immense pride in being able to provide the same quality to our customers ever since they have laid their trust on us. That is the sole reason why we have most of the customers who have been purchasing crafted diamonds from since ages. As years passed, our business expanded and so did our clientele. Today we stand strong with our business spread across the globe.

Today, with the mix of advancement and greatness, we stay as the most prosperous name for our customers and have earned the tag of being Socially Responsible by staying dynamic in Welfare activities. Our Chairman has been very enlightening in the social welfare undertakings for the needy and takes immense pleasure in helping them for food, education and shelter. Every one of our elements are worked autonomously under the direction and oversight of our capable leaders and with their tremendous experience and pioneering spirit, the company has grown to become one of the largest manufacturers in the industry.

By coordinating our faultless cycle with Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM), we are certified by the SCS Global Services (Scientific Certification Systems) for joining an exclusive group of retailers accredited to sell Certified Sustainability Rated Diamonds. This accreditation signifies our commitment to bringing full transparency and value to your customers, while revolutionizing the diamond industry and building a more sustainable world.

Certified Sustainability Rated Diamonds adhere to the highest standards of social and ethical performance, with unsurpassed traceability back to the source.

Types of Lab Grown Diamonds we make:

  • Round & Fancy Shape Diamonds.

  • 0.30 Carats to 10.0+ Carats.

  • D to K Color.

  • IF to SI2 Clarity.

  • CVD & HPHT Type Diamonds.